At the 2022 FIFA World Cup. Morocco made history for the entire Arab world.
But what won every heart in the region went beyond their never-before-seen performance.
While other countries celebrated every victory together as a team Moroccan players celebrated their wins by rushing into the stands and hugging their mons.
Showing the whole world that for the people of the Middle East, family comes above all else.
So while every brand in the region celebrated the teams success. We dedicated our celebration to the ones the players dedicated every win to. By immortalizing a moment captured of Moroccan icon Achraf Hakimi, right after their very first World Cup win.