In celebration of the launch of Saudi Arabia’s 2023 home and away shirts adidas created a campaign that follows a few of the women's and men’s national team players as they journey through Riyadh to present the official jersey to members of diverse communities that make up the DNA of Saudi heritage and sports culture. From the camel herding community of Northern Riyadh who has dedicated their lives to one of the oldest sports in the nation, to the women making waves at the forefront of the motorsports and rally racing industry, and finally the city’s passionate gaming and e-sports enthusiasts – each community was presented with the opportunity to be among the first to wear the jersey as a symbol of togetherness.